Jeju Fragrance Research Association(JFRA) was founded on Wednesday at the initiative of Jeju National University's JEJU INSIDE Business Division to help foster fragrance industry in Jeju province by encouraging research activities through academia- industry collaboration.

The research network is being founded to "bring experts from industry and academia closer through networking and co-research activities," said Professor Hyun Chang-goo, Head of the INCIDE Business Division of Jeju National University.

Dr. Lee Hyun-joo (a.k.a. Jenny H. Lee), CEO of the Wellness Life Institute Co., Ltd., a natural cosmetics manufacturer based in Jeju, was elected as inaugural president of the Network.

The fragrance industry has recently been selected as one of the core industries that the Jeju local government wants to strategically foster for the development of its cosmetics industry and provides various supports through JNU's JEJU INSIDE Business Division.